At a glance, users decide whether or not they like the app. Additionally, it takes only a few seconds. Since everything, in this case, relies on images, you must immediately convince the user that the download is appealing. Success in your project depends on having good screenshots. They are the first to become familiar with the application. We have some pointers on how to make a good screenshot for the App Store that will instantly impress potential customers.
How to improve screenshot quality?
Keep in mind these crucial guidelines if you want screenshots to force users to download apps.
- The essence ought to be captured in screenshots. The initial two screenshots are particularly significant. They must discuss the project’s most significant aspect and provide the user with as much information as possible.
- Screenshots should emphasize the project’s value and utility rather than just its functions. The application is made to do specific things. A user is trying to figure out if the application can really help him solve his problems when he looks at the page.
- Make use of the project’s mention in the media, awards, and reviews in the screenshots. It is essential to demonstrate to the audience that the application is already well-liked and to back it up with pertinent data.
- Bring up screenshots. Your application’s screenshots must show any new features that were added after the update. You can even start with a brand-new screenshot.
- Don’t overlook the specifics. A screenshot’s seemingly insignificant details can have a negative impact on users. Users, for instance, are suspicious of an application whose screenshots depict an empty network icon and a low battery charge. A sense of carelessness is created as a result.
- Testing. Of course, the theory is very important. However, it is preferable to practice and perform everything beforehand. By doing this, you can see how well a particular style of screenshots works and, if necessary, adjust the design.
Apple guidelines for App Store screenshots
Apple has specific guidelines in place for App Store screenshots to ensure that they are accurate representations of the app’s features and functionality. According to the guidelines, screenshots should not contain advertisements, marketing messages, or unrelated graphics. They should accurately depict the app’s user interface and features, with no misleading or false information. Apple also recommends using captions and app previews to provide additional context and showcase key features. By following these guidelines, developers can ensure that their app screenshots are effective marketing tools that accurately represent their app to potential users.
Analyze the competition
Find out what your application’s category is before you start designing your own screenshots. For instance, if your application is related to sports, you should look at the pages of the most well-known sports apps. Your brand will benefit from knowing how competitors will position themselves. Naturally, you don’t have to completely replicate their fonts, colors, and style. However, it is definitely worth it to be in a niche field.
Choose the order
You are focused on how your app works as a game or app developer. However, it is more important to consider what the viewer sees first when taking screenshots. The most important rule is to put your screenshots in order. This does not imply that you should demonstrate the application’s use in detail. Screenshots ought to tell a story, but they don’t have to be arranged in a logical way. Take the next two screenshots for more information about the functionality and use cases, and immediately demonstrate what your application is about in them.
To show your audience that your app is the right one, make sure to emphasize the uniqueness of your brand. Make your unique design stand out so people will remember it. The application, presentation, and website all need to be consistent with the chosen identity. The visual presentation must include a particular color scheme, fonts, graphics, and other elements of your design.